Interpret Your Results
Understand Citations
Citations are the sources AI references when answering prompts. Ranketta categorizes them so you can see which sources matter.
Citation categories
Ranketta categorizes citations to help you interpret the data:
- You: Your domain; when AI cites your content
- Competitor: Competitor domains
- Editorial: News, reviews, and editorial content
- Reference: Documentation, wikis, knowledge bases
- UGC: User-generated content (forums, reviews)
- Institutional: Government, academic, official sources
- Other: Uncategorized sources
Key metrics
Citation count: How often a source is cited across your prompts. Higher counts indicate sources AI trusts.
Share of voice: Your share of the answer space when AI responds. See Share of Voice →
Mentioned: Whether your brand was explicitly mentioned in the citation context. Being cited is good; being mentioned is better.
How to use citation data
- Identify top sources: See which domains AI cites most; aim to get cited there or create similar content
- Benchmark competitors: Compare your citation share to competitors
- Find gaps: Prompts where competitors are cited but you aren't
- Optimize content: Focus on content that drives citations and mentions
Citation trends
Track citation data over time to see:
- Whether your share of voice is growing
- How new content affects citations
- Seasonal or event-driven changes