Getting Started
Setting Up Competitors
Competitors are the brands or domains you want to compare yourself against. We find them automatically, or you can add them manually.
How we find competitors
We check each message and find competitors automatically for you. If you want to create a competitor manually without us checking, you can do that in Settings → Company → Competitors.
Why set up competitors?
- Share of voice: See how often you're mentioned vs. competitors in AI answers
- Competitive analysis: Track visibility trends across your market
- Find opportunities: Discover in Opportunities prompts where competitors rank but you don't
Grouping competitors
You can group competitors together. For example, Nike and Jordan are two competitors that make sense to group. Their metrics will be merged and we'll show them as just one competitor.
What Ranketta tracks
For each competitor, we track:
- Visibility: Percentage of AI answers where they appear
- Share of voice: Their portion of the answer space when mentioned
- Position: Where they rank relative to your brand
- Sentiment score: How positively or negatively AI describes them
Use this data to identify gaps and opportunities.