What is a Prompt

Why prompts matter

When someone asks "What are the best running shoes for beginners?" or "What is the most affordable CRM for small business?" the AI generates an answer. Ranketta tracks how often your brand appears in those answers and how you compare to competitors.

Prompts are the foundation of everything we measure. If you're not in the prompts that matter to your audience, you're not in the AI conversation.

What Ranketta shows you

Unlike other AI analytics tools, Ranketta tells you which prompts people actually search when it comes to your brand, by country, and we show you search volume for each prompt. This helps you prioritize what to track, understand the real demand behind each question, and see how search behavior differs across markets.

Discovering prompts to track

You don't have to guess which prompts to track. Open Prompt Research, enter a keyword or competitor domain, and choose a country. Ranketta surfaces high-volume topics for that market; for each topic you can generate relevant prompts and start tracking the ones you select.

Connect Google Search Console on the research page to get keyword suggestions from your site as you type. You can also add prompts manually—see how to create prompts →.

Examples of prompts

• "What is the best project management tool?"
• "What are the best note-taking apps for students?"
• "What is the most affordable CRM software?"
• "What are the best running shoes under $100?"

How prompts work in Ranketta

1. You find and select prompts: Research topics from a keyword or competitor domain on Prompt Research, generate prompts for the topics you care about, or add prompts manually
2. Ranketta runs them across AI platforms: We check how ChatGPT, Perplexity, and other models answer
3. You get visibility data: See how often you're mentioned, your position, sentiment, and which sources AI cites

You can target prompts by country and organize them into topics.

View your prompts →