Welcome to Ranketta
The AI visibility platform for e-commerce and brands.
Your customers aren't just searching on Google anymore. They're asking ChatGPT or Perplexity for product recommendations, using AI to compare options, and getting answers from AI before they ever visit your website.
People are having conversations with AI instead of searching with keywords. That means visibility works differently now.
Ranketta shows you how your brand appears in AI answers, and what you can do to influence it.
What you'll find in these docs
- Get started: Understand what we track and how it's different from traditional search. Create prompts that mirror real questions users ask AI, set up competitors, and see your first results.
- Interpret your results: Once your prompts are running, you'll see visibility data, sentiment, and citations. Learn how to read the metrics and spot opportunities.
- Shopping: Track product-level visibility and sentiment across all AI models. See how your specific products perform in ChatGPT, Gemini, Copilot, and more—not just your brand.
- Take action: Ranketta generates specific recommendations to improve your visibility: content gaps, citation opportunities, and sources worth reaching out to.
- Integrations: Connect Google Analytics, Cloudflare, and Looker Studio to enrich your data and build custom dashboards.
What Ranketta does
We track how your brand appears when people ask AI platforms questions about your industry. Instead of traditional search rankings, we measure what matters in AI search:
- Visibility shows how often your brand gets mentioned across AI responses. Think of it like market share in AI conversations.
- Position measures where you rank when you do appear (compared to other brands).
- Sentiment score captures whether AI describes your brand positively, neutrally, or negatively when it mentions you.
- Share of voice measures your weighted portion of the answer space when you appear alongside competitors.
The basis for all these metrics are citations: the websites, articles, and other content that AI models reference when they mention brands.
When you see changes in your visibility or position, it's often because new sources have started mentioning you, or existing sources have changed how they talk about your category. Citations are your best opportunity for improvement because they influence how AI actually responds.
What makes Ranketta different
- Real AI answers: We work with actual AI responses, not API data, so you see what users really get.
- Brand and products: Track visibility for your brand and for individual products (important for e-commerce).
- Measure, understand, act: We don't just show you numbers. We explain why and what to do next.
- AI assistant: Get prioritized recommendations and content suggestions from our AI agent.
The shift in how customers decide
Old world (search-driven): Search → Website → Compare → Decide
New world (AI-driven): Question → AI answer → Recommendation → Action
AI filters reality for the customer. The comparison happens inside the model. Your website is often secondary, or never visited.
Either you're part of the AI answer, or you're out of the game.