Interpret Your Results
Position
Average position shows where your brand typically appears when AI mentions you (1st, 2nd, 3rd, and so on). Lower is better.
Average position = mean(position across all mentions)
How it works
When AI answers a prompt, it often lists or recommends multiple brands. Position is the order in which you appear: 1st, 2nd, 3rd, and so on. Lower is better.
How it's calculated
We take every mention of your brand across AI answers and record its position (1st, 2nd, 3rd, etc.). The average position is the mean of those positions. For example, if you're 1st in one answer, 3rd in another, and 2nd in a third, your average position is 2.0.
Why it matters
- Visibility vs. position: You can have high visibility (mentioned often) but a poor average position (always last in the list). Improving position means moving up when you do appear.
- Competitive context: Compare your average position to competitors. Being mentioned first more often can influence how users perceive you.
Viewing position in Ranketta
- Per prompt: Average position for each prompt over time
- By platform: Position across ChatGPT, Perplexity, and others
- By competitor: Compare your position vs. competitors
How to improve position
- Create content that directly answers the question and earns top placement
- Get cited by authoritative sources AI trusts
- Use the Opportunities feature to find prompts where you rank but could rank higher