Interpret Your Results
Share of Voice
Share of voice measures your portion of the answer space when AI responds, your weighted share when you appear alongside competitors.
Share of voice = (Σ(1/N per response where you appear) / total responses) × 100, where N = number of brands in that response
How it works
For each AI answer, we count how many brands are mentioned. If you're one of 5 brands in an answer, you get 1/5 of that answer's "voice." We sum this across all answers and express it as a percentage (0–100%). Compare yourself to competitors.
How it differs from visibility
- Visibility: Percentage of responses where you appear at all (binary: in or out).
- Share of voice: Your weighted share when you do appear, penalized if you're one of many brands in the same response.
You can have high visibility but low share of voice if you're often mentioned alongside many competitors.
Viewing share of voice in Ranketta
- Per prompt: Share of voice for each prompt over time
- By platform: Share of voice across ChatGPT, Perplexity, and others
- By competitor: Compare your share vs. competitors