Visibility
Visibility = (responses where you appear / total responses) × 100
How visibility works
Visibility is expressed as a percentage (0–100%) and represents:
- How often your brand is mentioned when AI answers a prompt
- Your presence across different AI platforms (ChatGPT, Perplexity, etc.)
- Your share of the answer space compared to competitors
Think of it like market share in AI conversations.
How it's calculated
Visibility is the percentage of AI answers (responses) where your brand is mentioned. We count how many unique answers include you, divide by the total number of answers we collected for that prompt, and multiply by 100. For example, if we queried a prompt 100 times and you appeared in 25 of those answers, your visibility is 25%.
We use percentages because AI responses vary. The same prompt often yields different answers. Percentages suit the probabilistic nature of LLMs better than exact counts. We also query each prompt frequently, not just once, so your metrics reflect a stable picture rather than a single snapshot.
What affects visibility
- Content quality: How well your content answers the query
- Citation frequency: How often AI cites your domain
- Position in answers: Where you appear (top, middle, bottom)
- Platform coverage: Which AI platforms mention you
How to improve visibility
- Create content that directly answers common questions
- Focus on prompts where you have low visibility
- Improve citation quality: get cited by authoritative sources
- Use the Opportunities feature to find actionable improvements
Viewing visibility in Ranketta
- Home: Overview of visibility across all prompts
- Per prompt: Visibility for each prompt over time
- By platform: Compare visibility across ChatGPT, Perplexity, and others
- By competitor: See your visibility vs. competitors
FAQ
Why is my visibility 0% even though I've seen my brand mentioned by ChatGPT myself?
AI answers vary between queries, even for the same prompt. Your visibility percentage comes from many repeated queries over time, not a single check. A one-off manual test is just one data point, so it can easily land among the majority of responses where you don't appear yet, or the opposite, if you happen to catch a lucky answer.
Can visibility be compared directly across different AI platforms?
Yes. Visibility is broken down "by platform" so you can compare your presence on ChatGPT, Perplexity, and others side by side. Keep in mind that each platform has its own behavior and sourcing habits, so a gap between platforms doesn't always mean the same thing everywhere.
How quickly does visibility change after I publish new content or fix a citation gap?
It's not instant. AI platforms need to recrawl and start citing your updated content, and Ranketta needs to re-query prompts over time before the change shows up in your visibility trend. Expect gradual movement rather than an immediate jump.
Setting Up Competitors
Competitors are the brands or domains you want to compare yourself against. We find them automatically and suggest them for your review, or you can add them manually.
Position
Average position shows where your brand typically appears when AI mentions you (1st, 2nd, 3rd, and so on). Lower is better.