Opportunities
What are opportunities?
Each week we automatically find a few opportunities for you based on your data. They include things like:
- Prompts where competitors rank but you don't
- Content that could be optimized for better citations
- Citation gaps you could fill
- Sentiment improvement ideas
Viewing opportunities
- Go to Opportunities in your dashboard
- Browse the list of suggested actions
- Each opportunity includes:
- A description of the improvement
- Relevant prompts, citations, or content
- Priority or impact indication
Acting on opportunities
- Complete: Mark as done when you've acted on it
- Reject: Mark as not relevant if it doesn't apply
- Request Execution: Ask the AI assistant to help implement the change
- Open in Assistant: Discuss the opportunity with the AI for more detail in Ranketta AI
See the impact
When you mark an opportunity as completed, a small indicator appears in the charts on your overview. You can see exactly when you acted and how your visibility, position, or sentiment changed afterward. The feedback loop is complete: you act, you measure, you see the result.
Measure, understand, act
Ranketta doesn't just show you numbers. We explain why and what to do next. The AI assistant helps you turn insights into action, from prioritized recommendations to content suggestions.
Best practices
- Review opportunities regularly (e.g., weekly)
- Prioritize high-impact, low-effort improvements first
- Use the assistant for step-by-step guidance
- Track progress by monitoring visibility and sentiment after acting
Understand Citations
Citations are the sources AI references when answering prompts. Ranketta categorizes them so you can see which sources matter.
Ranketta AI
Ranketta AI is our AI model that has access to your data. You can ask questions in plain language, mark opportunities, and create content, so you can sit back and watch.

