Opportunities

What are opportunities?

Each week we automatically find a few opportunities for you based on your data. They include things like:

• Prompts where competitors rank but you don't
• Content that could be optimized for better citations
• Citation gaps you could fill
• Sentiment improvement ideas

Viewing opportunities

1. Go to Opportunities in your dashboard
2. Browse the list of suggested actions
3. Each opportunity includes:
   • A description of the improvement
   • Relevant prompts, citations, or content
   • Priority or impact indication

Acting on opportunities

• Complete: Mark as done when you've acted on it
• Reject: Mark as not relevant if it doesn't apply
• Request Execution: Ask the AI assistant to help implement the change
• Open in Agent mode: Discuss the opportunity with the AI for more detail in Agent mode

See the impact

When you mark an opportunity as completed, a small indicator appears in the charts on your overview. You can see exactly when you acted and how your visibility, position, or sentiment changed afterward. The feedback loop is complete: you act, you measure, you see the result.

Measure, understand, act

Ranketta doesn't just show you numbers. We explain why and what to do next. The AI assistant helps you turn insights into action, from prioritized recommendations to content suggestions.

Best practices

• Review opportunities regularly (e.g., weekly)
• Prioritize high-impact, low-effort improvements first
• Use the assistant for step-by-step guidance
• Track progress by monitoring visibility and sentiment after acting

FAQ

What happens if I don't act on an opportunity?
Nothing happens automatically. If it isn't relevant, you can mark it as Reject. Otherwise it stays open until you mark it as Complete or reject it. There's no forced action.

How are opportunities generated, can I request more?
Opportunities are generated automatically each week based on your data. If you need help beyond the weekly batch, ask in Agent mode instead.

Does completing an opportunity guarantee my visibility improves?
No. Completing an opportunity shows you the before and after trend in your charts, so you can see the actual impact. It's a measurement, not a guarantee.