Exports
Exports is the outbound side of Shopping. Once your products are scored, AI-improved and approved, an export feed turns them back into the format each marketplace wants to consume.
You configure the feed once. Ranketta hosts it at a stable URL, regenerates it whenever something approved changes, and your marketplaces pick up the latest version on their own schedule. No more uploading XMLs by hand.
Available formats
| Format | Use it for |
|---|---|
| Google Merchant XML | Google Shopping, Performance Max |
| Heureka XML | Heureka.cz |
| Zboží.cz XML | Zboží.cz |
| Generic XML | Custom integrations and partner feeds |
| Generic JSON | APIs, headless integrations, BI |
Each format follows the spec the destination expects, populated with the enriched values from your catalogue—so all the title rewrites, GTIN fills, category mappings and other improvements you approved in Proposals flow through automatically.
One feed per channel
Most teams set up one export per destination. The same products feed all of them, but each export ships them in the right shape. That means you can:
- Run a permissive export for Google Merchant.
- Run a stricter, in-stock-only export for Heureka.
- Run a Zboží.cz export with only GTIN-bearing products.
- Run a JSON export for an internal BI dashboard.
All from the same underlying catalogue.
Filters
Each export has its own filters so you only ship what fits the channel:
- Availability — Any, In stock only, Out of stock only.
- GTIN — Any or Only with GTIN (Google Merchant rejects most categories without one).
You can also narrow exports by source, vendor, brand, country and other facets in the export detail panel.
Public URL
Every export has a stable public URL that includes a hard-to-guess token. Paste it into Google Merchant Center, Heureka, Zboží admin or any partner system that polls feeds and you're done. The URL never changes—even when you update the export's filters.
Regeneration
Exports refresh automatically whenever the catalogue changes (new products, approved proposals, vendor updates). The card shows the last generation time and the product count of the most recent build, so you can verify the feed downstream is reading what you'd expect.
Pause without breaking integrations
Disable an export to stop regenerating it without changing the URL. Marketplaces will keep reading the last successful build. Re-enable it to resume updates. Use this when you're investigating a downstream issue and don't want a half-baked feed propagating.